STRATEGIC PLAN
2009 -2012

1. Introduction

It is important for the Association to review and improve itself, to ensure it is meeting the requirements of its membership. The NDFA Council has therefore drafted a Plan of Action in order to deliver objectives it believes will ensure NDFA continues to grow and keep pace with change whilst keeping the needs of its membership at its heart.

The work being done by the NDFA Council will only be successful if members support that work and give feedback on what is working and guide Council as to where improvements could be made.

This Strategic Plan and the related Action Plan are designed to clearly show NDFA members the work their Council is undertaking on their behalf and the progress of that work. The Action Plan will be reviewed as part of each Council meeting and an update on yearly progress of the Strategic Plan will be delivered at each AGM. Ongoing information will be circulated in the newsletter and on the web site.

2. Vision

All projects included in the NDFA Strategic Plan for 2009 - 2012 are in support of the NDFA Mission statement:

"NDFA is dedicated to the advancement of live theatre and to improve communications between Festivals, Teams and Audiences"

3. Strategic themes

The NDFA Strategic Plan 2009 - 2012 contains various aims and objectives grouped together within one of four themes.

  • Theme 1: To raise the profile of NDFA
  • Theme 2: Financial Strategy
  • Theme 3: All Winners Festival
  • Theme 4: Membership

    • Theme 1: To raise the profile of NDFA

    The aim is: To ensure that NDFA remains central to the promotion of Drama and Drama Festivals whilst looking to support amateur theatre in all its forms.

    Constitution review To ensure best practice in regard to length of service and future requirements Completed by 2009
    Information publishing/Web site To educate, foster and support interest and involvement in all aspects of Drama and Festivals by improving/expanding communication channels To begin in 2010
    Other players To explore opportunities with other organisations to ensure that NDFA remains at the centre of plans for live theatre. To begin in 2009
    Youth Development Strategy To work collaboratively on agreed projects with other organisations. To begin in 2010

    Theme 2: Financial Strategy

    The aim is: to develop a strategy to ensure future funding for the British All Winners Festival and to increase income to enable NDFA to increase support for participants in the All Winners and Festivals in general.

    Service development A range of work to be done on information/support packages To begin in 2010
    Sponsorship development Work to be done on identifying possible sponsorship avenues. To begin in 2009

    Theme 3: All Winners Festival

    The aim is: To improve the quality of the Festival by identifying possibilities and increasing awareness and participation.

    Festival Development To identify and agree the future development of the All Winners Festival To begin in 2010
    Festival Standards To identify & agree NDFA requirements for future All Winners To begin in 2010

    Theme 4: Membership

    The aim is: To improve the take up of membership

    Membership development Increase information and support to members To begin in 2010

    2009 - 2012

    In addition to the aims set out above and as part of our working relationship with NODA, Council will be involved in the following opportunities during the period 2009 - 2012:

  • London 2012 planning and/or participation
  • Political lobbying

    • Please note that other aims/topics may be introduced for consideration by NDFA Council at any stage.

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